Friday, March 12, 2010
Hear the World is a global initiative by Phonak to raise awareness about the importance of hearing and the consequences of hearing loss – a problem that affects more than 16% of the world’s population. The initiative addresses the social and psychological effects of hearing loss, and provides information on prevention and solutions. Our ability to hear is a fundamental part of our lives, and yet most people take it for granted.
Hear the World raises awareness about the importance of hearing, educates the public about the consequences of hearing loss and informs about how people can benefit from the solutions that are available.
The initiative focuses on three key areas: prevention, support, and solutions.
Prevention is key and research encouragingly proves that hearing loss is the world’s most preventable impairment. We live in an extremely noisy world, with sound levels that threaten our hearing over long periods of time. Even seemingly harmless things like children’s toys and garden tools can cause significant damage.
Hear the World educates the public about these risks and teaches them how to avoid them – such as reducing volume levels or wearing hearing protection where appropriate.
Support for those affected is a major step on the path to obtain a solution. Despite all the drawbacks of not being able to hear well, the average person with hearing loss waits 10 years before taking action. Not only does this reduce their quality of life, it can also result in their brain losing capacity to recognize everyday sounds, along with psychological difficulties associated with isolation.
Hear the World calls for a dialog to lead people who are affected, and the world they live in, out of isolation, and to point them toward possible solutions.
Solutions for people affected by hearing loss come in the form of high-tech hearing devices that incorporate virtually invisible, intelligent mini-computers. These are tiny in size yet enormous in impact. Overwhelming evidence shows that the use of a hearing aid brings major improvement to the quality of life of its users. These individuals enjoy overall health better than non-users with hearing loss, gain self-confidence, play a more active role in family, social and business activities and even have greater earning power.