Sunday, February 14, 2010
Marketing Hearing Aids in the 1950's
The 1950s was the golden era in the marketing of hearing devices. Marketing for hearing aids was focused on dispelling the perception of bulky hearing aids. With the technological advancement of the transistor in the late 1940s and the subsequent miniaturization of batteries, hearing aids became smaller and more powerful – enabling many hearing impaired individuals to potentially benefit from the newer hearing aids.